“We’re particularly pleased Reed Hastings, CEO of Netflix, is speaking in a keynote on Monday (27 February),” said O’Hara. Attracting key movers and shakers from ‘adjacent industries’ – ong>theong> likes of content, automotive, manufacturing and retail – has become something of a hallmark at recent ong>MWCong> events. “We expect more than 101,000 professionals from across ong>theong> mobile industry and adjacent industry sectors to attend this year’s event,” he told Mobile World Daily. ong>MWCong> 2016 notched up a record-breaking attendance of more than 100,000, but Michael O’Hara, GSMA’s chief marketing officer, believes that figure is ong>theong>re for ong>theong> taking. PAGE 14 OFFICIAL SHOW PREVIEW ong>MWCong> ong>2017ong> ong>putsong> ong>theong> ong>focusong> on content By Ken Wieland Mobile World Congress (ong>MWCong>) ong>2017ong> looks set to be even bigger than last year’s event. FOR ATTENDEES WONDERING WHAT WILL BE NEW THIS YEAR, THE ANSWER IS: PLENTY. PAGE 8 WHAT’S NEW AT ong>MWCong>? MOBILE WORLD CONGRESS, IN ONE FORM OR ANOTHER, HAS BEEN AROUND FOR MANY YEARS.
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PAGE 6 ong>MWCong>17 TOP 5 THEMES A LOWDOWN ON WHY DEVICES, ARTIFICIAL INTELLIGENCE, IOT, 5G AND REGULATION WILL BE HOT HERE IN BARCELONA. BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS ong>2017ong> IN THIS ISSUE ANALYST Q&A FIVE INDUSTRY EXPERTS GIVE THEIR TOP TIPS ON WHAT TO EXPECT FROM THE SHOW AND CHALLENGES FOR THE YEAR AHEAD.